James Shinners (James “Blue” Shinners) lived in Limerick, Ireland, and was a legend of bodybuilding. He started his way to the gym at the age of 20 years and reached the title of Mr Ireland nine times. After an active competitive career, James was tried in NABBA Federation and has coached many athletes bodybuilders. Sinners also was a coach in the strength sports, has trained many players in Rugby. He also organized many charity events in Boxing, was a respected judge in body building, coach IAAAB (Irish Association of sports Boxing). He took 6th place in the class NABBA Universe 2012, Masters 50+ and got the NABBA award for lifetime achievement in 2010.