As we reported, Arnold Schwarzenegger (Arnold Schwarzenegger) sits on the site now occupied by the promotion of company sports supplements. Along with LeBron James (Lebron James), he teamed up with Cindy Crawford (Cindy Crawford) and Lindsey Vonn (Lindsey Vonn) to advertise the manufacturer’s Ladder, which was created to “customize” sports nutrition for everyone. The first result of co-creation was the musical duel between Arnold and LeBron, shot in the gym during a workout, Arnie. The creation of such unobtrusive, funny commercials increase the brand awareness Ladder.