Among the unexpected causes of excess weight experts identify the influence of the media. How media influence on obesity? Do we gain weight because of gullibility?
The appearance of extra weight may contribute to unexpected reasons, a recent study shows that the media have an impact on the obesity of the nation. The reason for the study was the obesity epidemic in the UK in 2017, Britain, and the United States as determined by the fattest Nations. Partial fault lies with the social networks, researchers have shown that if children see their idols eat junk food, they will with high probability choose the same snack for sowing.
The organizer of the study was the University of Liverpool, his research staff have done a tremendous job in order to prove the assumed link between obesity, social networks and other media. Objects of the study were 176 children, they were divided into three groups. Each group was subjected to thematic influence from social networks.
Two groups of children watched a popular among the age group stars. One group watched their idols consume unhealthy foods, the second group was subjected to the same propaganda, but aimed at healthy eating. There was also a third group, they read materials that are not related to food. The third group functioned as the control.
After viewing, children were invited to eat, the purpose of the experiment was to analyze their choice. The children were offered different treats, both healthy and harmful, on the table there were grapes, carrots, chocolate bars, jelly beans and many more items.
According to researchers children from the group with the promotion of unhealthy foods consumed on average by 448 calories. The children looked at healthy products and materials that are not related to food, used products by an average of 357 calories. The difference is 26%, and it is quite a lot.
Previously it was known that children trust in traditional advertising is stronger than adults, and this time the researchers investigated the effect of indirect advertising and the results were as disappointing.
Children and teenagers are under great influence of the stars, they have no idea that their idol can get the money for indirect promotion of a product.
After the study was published, his account was supported by the Russell Viner, head of the Royal College of paediatrics and child health. He called on the government to toughen rules for the release of information to the media to prevent childhood obesity. Children are victims of advertising and game marketing wars, because of unformed beliefs and lack of knowledge they are unable to independently determine the degree of harmfulness of the product. To resolve this issue in Britain, it was suggested that targeting advertising by age, therefore, to be able to put restrictions on the age of the audience.